Class members share skepticism about social networking for non-profits

The first session of Communiversity course, "Using the Internet for Social Change," on Feb. 22 provided a lively exchange of information on social networking from class participants. I thought we had a terrific cross-section of non-profit groups and individuals in Kansas City – health services, filmmakers, arts organizations, environment, as well as neighborhood associations.

Participants in the first session shared many of the familiar concerns that organizations face with social networking – lack of adoption, plus a healthy skepticism of the “payback” to an organization. These valid concerns are cultural changes that an organization needs to work through. Another important point brought up in the session was the need to link social media with your organization’s strategy.

In the first session we started a survey of a number of social media tools that individuals and organizations can use to expand their outreach and capacity. I hope to see you all again at the next session as we cover a lot of material on social networks and other new media tools.

Here is a link to the Powerpoint slides from the second session -
Session #1 - Using the Internet for Social Change
View more presentations from Matt Quinn.

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