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Showing posts with the label 90.9 The Bridge

How Food Banks Deliver Food to Poor People While Reducing Waste

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Food pantries and agencies pick up their holiday meats at  Harvesters food bank in Kansas City on December 19, 2014, one of the busiest days of the year. The problem of hunger and poverty is widespread in the U.S., and not going away. Some accounts show the number of people in poverty not decreasing despite the economic "recovery" with  one in six people at or below poverty wages . And it's not just during the holiday season that people go hungry despite the generosity of people and businesses to donate and deliver food. Work at food banks focuses on delivering large quantities of fresh, nutritious produce in addition to dry, canned goods, among many types of food throughout the year. The millions of pounds of food available to poor people, not only helps people make ends meet, but also reduces food waste as indicated in this video story about food rescue in New York City . A recipient of food assistance in New York City said "Sweet potatoes, co...

How 4 Area Radio Stations Ventured Into the Video World

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Seems simple enough -- a broadcast radio outlet tries out a new medium like video. Several area radio stations have wandered into the video world with varying success and for various reasons as outlined here. Since the stations -- 96.5 The Buzz , a commercial station; KKFI 90.1 FM , a community station, 90.9 The Bridge , an affiliate of KCPT-TV; and KDHX 88.1 in St. Louis -- all rely on advertising, underwriting, or listener donations for support, so one reason for delving into video is to attract more "paying customers" to their radio broadcasts. Another reason is to connect with people in social media spaces they prefer, especially around music. Any media outlet paying attention to trends in radio and social media would be well-advised to tap into new media in order to maintain their financial base. The problem with this approach is that listeners have many alternative outlets -- for example, Pandora or Apple's newer streaming radio service -- for their listeni...