Foundation Journal

Seems simple enough -- a broadcast radio outlet tries out a new medium like video. Several area radio stations have wandered into the video world with varying success and for various reasons as outlined here. Since the stations -- 96.5 The Buzz , a commercial station; KKFI 90.1 FM , a community station, 90.9 The Bridge , an affiliate of KCPT-TV; and KDHX 88.1 in St. Louis -- all rely on advertising, underwriting, or listener donations for support, so one reason for delving into video is to attract more "paying customers" to their radio broadcasts. Another reason is to connect with people in social media spaces they prefer, especially around music. Any media outlet paying attention to trends in radio and social media would be well-advised to tap into new media in order to maintain their financial base. The problem with this approach is that listeners have many alternative outlets -- for example, Pandora or Apple's newer streaming radio service -- for their listeni...

Since serving on the KKFI board of directors for three-plus years I've witnessed a range of activities which indicate the station is moving in a positive and stable direction, but KKFI faces some serious challenges to remain relevant and grow, while staying true to it's mission. For those of you with your ear tuned to the community radio world all is not calm in the world of community radio -- WBAI, one of five Pacifica Radio Network stations, laid off 19 of 29 employees last month as a step to fix it's $3 million debt; WPFW, the Washington DC-based Pacifica station, has seen a large drop in listeners and has been working to correct "six-figure deficits;" KBOO in Portland is in the middle of a nasty public dispute ; and Pacifica announced recently that Free Speech Radio News may be shutting operations due to a financial crisis at the radio network. In the public radio sphere National Public Radio announced last week that it is seeking to reduce it's ...

KKFI 90.1 FM has been on-air now for 25 years. And while founders and long-time on-air programmers and DJs marvel at the station's longevity and distant turmoil, the station continues to measure itself against the wonderful promise of community radio. As a board member for KKFI since 2010 I was interested in exploring what defines community radio. During a lunch recognizing Rick Groom for his volunteer photography work for KKFI, he shared his history in media work. As a long-time phone repairman he wanted to switch careers, bridging his photography studies at the Art Institute of Atlanta. He started his media career in television and video by volunteering to work at a community access TV studio for American Cablevision (now Time Warner) in the early 1990s. Now as a video replay operator for major sports events, he’s active in producing high quality video, but still connects with community and public media. His first impression of KKFI as community radio was that it operated in ...