Community media outlets like KKFI 90.1 FM in Kansas City have thrived for decades, maintaining a well-established broadcast model: high-quality studio sound broadcast to a wide geographic area serving the "community." Non-profit community radio station like KKFI, along with college radio and small commercial radio stations keep costs low by renting small studios and operating with few paid employees. These stations attract small audiences but differentiate themselves by focusing on community issues, music and culture. This focus is what defines community media, along with -- in the case of community radio -- maintaining cooperative ownership, not corporate ownership. Community radio operators always knew that "community" was more than a geographic region; it was the various cultural, ethnic, social and artistic communities for which locally-produced radio shows target. KKFI has local radio shows by or directed to African-Americans, Mexican-Americans and immigrant
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